Gallo published its first wine trends survey, entitled Top 10 Snapshots of the American Wine Consumer. Good graphics and numbers, including that "2/3 of wine drinkers selected a wine for its label, particularly younger wine drinkers. However, 76% of wine drinkers declare that exceptional taste is ultimately what keeps them coming back for more." Not surprising, although the following stat is: 46% of "younger" wine drinkers drink wine over ice?!