French Report on Thriving Chinese Counterfeit Wine Market

Wine Spectator article on October 8, 2015 notes that "the main counterfeiters are importers, distributors and subdistributors" and that counterfeit wines are "generally a very high quality, which makes it very difficult to tell the real from the fake."  The report also notes the rise of "brand squatting--acquiring the Chinese rights to a foreign wine's name" an all-to-familiar occurrence for some of our clients.  A recent attempt to trademark all of the  Greek grape variety names showcases that "no brand or region or grape is safe."  Hopefully, recent changes to Chinese trademark law will help minimize brand squatting in China.