USPTO Allows Changes to Goods/Services Due to Technology

This September 4, 2015 National Law Review article and USPTO announcement provide a detailed summary of a pilot program announced on September 1st by the USPTO that would allow amendments to goods and services in trademark registrations where necessary because of evolving technology.  This allows a trademark owner to preserve a registration where technology has evolved in such a way that the registrant can no longer use the mark in its original form but the underlying content or subject matter remains the same.  Examples include amendments from "floppy discs for computers for word processing" to "online non-downloadable software for word processing"; "printed books in the field of art history" to "downloadable electronic books in the field of art history; "telephone banking services" to "electronic banking services."