Wine Buyers Based on Label Design

Andres O'Hara-Plotnik's "Wine Label Design is More Important than You Think" article in Eater on  October 12, 2016 is a great overview of studies and buyer perspectives (both consumer and retailer) of selecting bottles based on their label design.  While some believe labels are just "gimmicks," reports and this author's interviews do show that wine buyers and consumers, especially millenials, are apt to buy (or not) a wine based on its label.